For Americans in the job market, company performance on corporate social responsibility is becoming increasingly important, according to a new survey. The annual poll, conducted by Corporate Responsibility Magazine, with Alexander Mann Solutions, looks at the influence of issues such as reputation and transparency on employment trends. The team spoke to 509 male and 505 female US residents, including both people in and out of work.
The main findings of the survey were:
- 72% of those surveyed want to work for a company whose CEO is actively involved in corporate responsibility and/ or environmental issues
- 76% of those surveyed would not take a job with a company who has a bad reputation – a 5% rise from the year before
- 93% of those surveyed would leave a current position for a company with an excellent corporate reputation
- 37% of women and 24% of men would turn down a position at a company with a bad reputation
- 21% of 18-34 year olds and 44% of 45-64 year olds would turn down positions at companies with bad reputations
- 30% would not take a position at a company with a bad reputation if they were offered an increase in pay.
The survey also indicated the social economic position of participants affected their responses. 77% of people with household incomes exceeding $100,000 were more likely to move to a company with a bad reputation, compared to 64% with earning from $35,000 to $50,000.
Elliot Clark, CEO of Corporate Responsibility Magazine summarized the survey’s findings: “there is a direct connection between responsible behavior, employee acquisition and engagement and corporate financial sustainability”.
Good news for companies that are thinking and acting for the long-term.
Released at the COMMIT!FORUM in New York yesterday, download the complete results from the survey here.