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Sustainability communications

What’s the value of a good sustainability performance if nobody knows about it? Communicating your success is an essential part of extracting value from your sustainability programme.

Successful communications demands good stories well told – and retold by others. And because your audiences are so diverse, you need help in finding them and attracting their attention.

We specialise in developing communications strategies and then helping you communicate.

Communications strategy

A sustainability communications strategy will clearly identify objectives, audiences, key messages, channels (traditional and digital) and tactics. Your plan will ensure that all sustainability messaging supports and fortifies your broader corporate communications.


The rapid growth of digital channels, from tweets to blogs and social networking, has added a wide range of options to traditional media. Choosing the right channels is hard. But the principles remain the same: identify the audience, choose the channels that will provide the best access, and then use appropriate tactics to tell your story.


Your actions to improve your social and environmental performance will seldom make the news. But your progress and insights will have great value in positioning you as a thought leader.

For example, we will help you tell your story in executive speeches, written by those who know the audience and understand the issues. We will develop policy ideas in white papers and work with your partners in research organisations and industry bodies to produce readable research reports. We will write case studies and make sure they are read by those who will retell your story. We will help you blog and tweet (if appropriate).

Case Studies

Brown-Forman’s thinking about drinking


Public opinion regarding the marketing, sale and consumption of alcohol is far from united. Whereas some people want to clamp down, others are more liberal in their approach. These disparate opinions set the rules that form alcohol makers’ “social license to operate”.

Brown-Forman, owner of spirit brands such as Jack Daniel’s and Southern Comfort, encourages debate and discussion through its online issues forum,, which Context helps coordinate. The company invites experts to submit an opinion piece, and then garners comment from interested individuals (including you). The site is part of the company’s efforts to open up, listen to and act upon different points of view.

Brown-Forman has not shied away from tough topics such as ignition interlock devices, alcohol and sports sponsorship, alcohol and violence, and the minimum legal drinking age in the U.S.

Vodafone seeks to stimulate


Since 2004 stakeholders have offered valuable insights on Vodafone’s strategy around the Context lunch table during annual meetings.

Opinion formers and experts have been invited to discuss key issues for the mobile telecommunications industry, from climate change and supply chain to mobiles, masts and health.

This dialogue has been instrumental in developing the strategy and compiling the award-winning reporting that established Vodafone as a leader in corporate sustainability.


To discuss how Context can help your organization, contact Peter Knight (Europe), Jaycee Pribulsky (New York), and Simon Propper (Los Angeles).



  • C26 Jack’s Place
  • 6 Corbet Place
  • London
  • E1 6NN
  • Tel: +44 20 7426 5430
  • Email: Peter Knight

Los Angeles

  • 7083 Hollywood Boulevard
  • Los Angeles
  • CA 90028
  • Email: Simon Propper

New York

  • New York
  • 29 Broadway
  • Suite 1610
  • New York, NY 10006.
  • Tel: +1 212 216 9773
  • Email: Jaycee Pribulsky


  • Context Group is a limited company Registered in England and Wales No. 3642691 VAT registration Number: 726 3286 29
  • Registered Office: Mitre House, 12-14 Mitre Street, London, EC3A 5BU
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About 2 days ago from Context's Twitter via Hootsuite

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Michelle Fairbairn, Corporate Responsibility Manager, BAE Systems
"Their expert facilitation created a relaxed atmosphere that encouraged an open and frank dialogue among participants, and allowed us to be there as active listeners and hear their thoughts first hand.” More...