What’s the value of a good sustainability performance if nobody knows about it? Communicating your success is an essential part of extracting value from your sustainability programme.
Successful communications demands good stories well told – and retold by others. And because your audiences are so diverse, you need help in finding them and attracting their attention.
We specialise in developing communications strategies and then helping you communicate.
A sustainability communications strategy will clearly identify objectives, audiences, key messages, channels (traditional and digital) and tactics. Your plan will ensure that all sustainability messaging supports and fortifies your broader corporate communications.
The rapid growth of digital channels, from tweets to blogs and social networking, has added a wide range of options to traditional media. Choosing the right channels is hard. But the principles remain the same: identify the audience, choose the channels that will provide the best access, and then use appropriate tactics to tell your story.
Your actions to improve your social and environmental performance will seldom make the news. But your progress and insights will have great value in positioning you as a thought leader.
For example, we will help you tell your story in executive speeches, written by those who know the audience and understand the issues. We will develop policy ideas in white papers and work with your partners in research organisations and industry bodies to produce readable research reports. We will write case studies and make sure they are read by those who will retell your story. We will help you blog and tweet (if appropriate).